| Collaboration can be far more widely and effectively employed by Islamic Tourism Centre as a tool for achieving its strategic objectives. Collaboration creates opportunities to leverage the industry’s diverse assets and resources through sharing information, raising awareness of the possibilities for cooperative activity and strategic alliances, and creating new or enhancing existing tourism products. Successful collaboration can result in more effective advocacy and public policy, a better appreciation of the industry’s value by the public, continuous improvement and growth within the industry, and greater benefits for the industry’s stakeholders and customers. We are open to anyone in the tourism and hospitality industry to collaborate with us in terms any project relating to Islamic Tourism. Kindly feel free to contact us at itc@itc.gov.my | 
