| Activities The ITC shall undertake the following activities: - Formulate a resource mobilization and business plan which emphasiezs the commercial value, and long-term sustainability of the ITC as a strategic research provider and to serve as 'advisor' in identifying global tourism trends and forecasting for sustainable tourism growth and development for Malaysia;
- To organise capacity building courses on tourism skill services and standards;
- Undertake information exchange in sharing of sustainable tourism best practices and developing strategic partnership with governmental and non-governmental organisations; and
- To facilitate tourism study visits and attachments with the aim of building friendship and networking to attract potential tourists to Malaysia
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