Discover Malaysia :
Your Muslim-Friendly destination

Enjoy the serenity and tranquility that makes Malaysia
one of the most visited country for Muslim tourists around the world.

Learn More

Welcome to Muslim Friendly Malaysia

Welcome to Malaysia – home to over 20 million Muslims living harmoniously with millions others of diverse ethnics and faiths, all in the name of peace and moderation.

In year 2015, as the “Year of Festivals” is celebrated across the country, Muslim tourists can be rest assured that visiting Malaysia will be a hospitable experience just the way it should. Whether you are having dinner with your family at the hotel or visiting our majestic towering mosques, it is our commitment to provide the best Muslim friendly services to you, our most important guests.

As one of world’s leading Halal hubs, our Halal culinary experience is indeed second to none. Halal eateries from local restaurant to

fast food to hotel dining are ubiquitous in the country and they are assuredly certified by our Department of Islamic Development Malaysia (JAKIM).

This year, we invite you to join the celebration and experience our range of Islamic festivals, visit some of the finest Islamic museums in the country, indulge into the best of retail therapies at our shopping pavilions and explore the great natural heritageof this land.

Discover yourself what a timeless beauty Malaysia is.

It’s a celebration!



About Islamic Tourism Centre

Islamic Tourism Centre (ITC) was officially launched on 16 March 2009 at the Al-Azim State Mosque’s Auditorium in Melaka. Registered as a company limited by guarantee with the Registrar of Companies (ROC) under The Companies Act 1965, the centre was established to assist the Ministry of Tourism, Malaysia in undertaking strategic tourism research and market intelligence as well as providing training and capacity-building services in relation to Islamic tourism. ITC is overseen by a Board of Directors comprising Government officials and key professionals in the tourism and hospitality industry as well as higher learning institutions.

Aside from complementing and supplementing the functions of the Ministry of Tourism, Malaysia and Tourism Malaysia, ITC also serves as an advisory body particularly in matters pertaining to Islamic tourism. Over the years, the centre has increasingly become a point of reference among stakeholders and industry players, and seen as an industry expert for Islamic tourism.

Fully aware of the global potential of Islamic tourism, ITC is constantly and continuously working with stakeholders and industry players to ensure that Malaysia is always at the forefront of Islamic tourism. The centre is committed in serving the government of Malaysia and stakeholders by providing an objective and impartial understanding of tourism issues at national, regional and international levels and to use tourism as a means to promote goodwill among mankind.

Learn More About ITC

Careers @ ITC

Do you have what it takes to bring Islamic Tourism in Malaysia to the next level? Islamic Tourism Centre, a company limited by guarantee under the Ministry of Tourism & Culture, Malaysia is inviting qualified and experienced candidates to join our team!

View vacancies

Frequently Asked Questions

Islamic Tourism is defined as any activity, event and experience undertaken in a state of travel that is in accordance with Islam.

Despite the word ‘Islamic’ being used in this term, it is important to note that Islamic tourism is not exclusive to Muslims. Islamic tourism only means that Islamic elements are added into the mix – halal food, prayer facilities, Islamic places of interest and attractions – but due to its universal nature, Islamic tourism can also be enjoyed by non-Muslims.

Malaysia was named as one of the world’s favourite destinations among Muslim travellers, alongside Turkey and the United Arab Emirates (UAE), in the latest survey conducted by DinarStandard, a leading US-based survey institute for the Muslim travel market. Malaysia was also rated the world’s top Muslim-friendly destination for three consecutive years with bigger Muslim countries, namely Saudi Arabia, United Arab Emirates, Egypt and Turkey, trailing behind in another survey released by CrescentRating, a Singapore-based Muslim travel consultancy. Among the 50 countries listed in this study, Malaysia came out on top with a score of 8.3 over 10.

Malaysia has an extensive and comprehensive range of facilities for Muslims which are easily available including prayer facilities, halal food and Muslim-friendly accommodation. Mosques and mushollas can easily be found in every district, as well as ample prayer rooms at almost every public place.  Most eateries serve JAKIM-certified halal food and many accommodation provide Qibla direction and prayer mats in their guest rooms. Malaysia also offers Islamic tour packages.

View more questions