Discover Malaysia :
Your Muslim-Friendly destination

Vision & Mission

ITC’s Vision

To be the leading centre in providing strategic market research inputs for policy formulation in the development and promotion of sustainable tourism in Malaysia.

 ITC’s Mission

  • To serve as a Centre of Excellence for undertaking tourism strategic research on market intelligence, particularly on emerging tourism markets and in the provision of capacity building services.
  • To promote goodwill among the people and nations of the world via tourism.