The 7th Penang International Halal Expo (PIHEC)

The 7th Penang International Halal Expo (PIHEC) is hosted and organised by Penang State Government of Malaysia under its Halal facilitation agency, Halal Penang. PIHEC 2016 is an ideal platform and converging point for exhibitors and trade clients across regions of Southeast Asia, West Asia and Europe to promote and market wide array of halal consumable and non-consumable products.

2016 will be ITC’s participation for the first time at PIHEC. Apart from disseminating info on ITC and Malaysia’s initiatives in the Islamic tourism sector, this platform will also be used to engage the north region’s tourism players to preview the new Malaysian standard MS2610:2015 leading to the 2nd Islamic tourism Masterclass tentatively to be held in Penang in March.