Discover Malaysia :
Your Muslim-Friendly destination

The First World Islamic Tourism Conference


Islamic Tourism is increasingly becoming an important global trend, with a market of more than 50 Muslim majority countries with no less than 1.7 billion Muslims worldwide. About one-fifth or 350 million of Muslims live in non-Muslim majority countries such as India, China and the UK. Therefore, there is a need to develop more diverse and innovative strategies to tap the tremendous opportunities in attracting the Muslim traveller market.

As reported by Thomson Reuters, the global Muslim travel market is expected to generate USD$243 Billion revenues by the year 2021. In order to better cater to the Muslim market, the inaugural World Islamic Tourism Conference seeks to focus on issues that will enhance tourism stakeholders’ understanding of the myriad opportunities ever-growing number of Muslim travellers.

Featuring a list of renowned international speakers in the hospitality and tourism industry, the conference is an ideal platform to understand global developments in travel and tourism for the Muslim community, networking, and in the creation of targeted tourism development plans, products and strategies. The conference will provide a truly dynamic mix of professional hands-on insight, current industry information and resources from world.



  • To understand the terminology or branding of Muslim Friendly Tourism
  • To identify the needs and expectations of the Muslim traveller market from various regions of the world
  • To address the vast opportunities and potentials of the Muslim traveller market
  • To strategically develop policies, facilities and services that is able to sustain the Muslim traveller market.


  • To discuss ways in providing and ensuring excellence in the tourism and hospitality services
  • To discuss potential public-private partnership and alliances for the success and sustainability of Muslim Friendly Tourism
  • To share knowledge on the current trends, potentials, threats and success stories from a variety of international Islamic tourism stakeholders.


  • Government Officials
  • National Tourism Organisations
  • Travel and Tour Operators
  • Travel and Tourism Associations
  • Tourism Product Owners
  • Tour Guides
  • Hoteliers
  • Homestay Owners
  • Web/App Developers on Hospitality and Tourism
  • Tourism and Hospitality Entrepreneurs
  • Airline Companies
  • Mosque Representatives
  • Theme Park Operators
  • Restaurateurs
  • Academicians and Students
  • Transportation Providers
  • Other Relevant Institutions
  • NGOs


Connected to Putra World Trade Centre and opposite the new Sunway Putra Mall, the Pacific Ballroom, Seri Pacific Hotel Kuala Lumpur is approximately a 45 minutes drive from Kuala Lumpur International Airport. For easy accessibility, one may refer to directional road signs indicating “Putra World Trade Centre”.

Strategically located approximately ten minutes away from the ‘Golden Triangle’ which is known to be Kuala Lumpur’s business district where one will also find a number of prestigious shopping and entertainment complexes.

The Pacific Ballroom, Seri Pacific Kuala Lumpur Hotel is a true oasis in the heart of Malaysia’s capital.

  • 10 minutes away from Golden Triangle
  • 1 minute walk to Star Light Rail Transit (LRT) station
  • 5 minutes walk to Komuter Train station
  • 10 – 15 minutes drive to KL Sentral Station
  • 45 minutes drive to Kuala Lumpur International Airport
  • One station from Star LRT station to connect to KL Inner City Monorail system

For the latest updates on the conference, please visit or e-mail


The First World Islamic Tourism Conference Brochure


(i) Seri Pacific Hotel Special Room Rates for WITC

(ii) Sunway Putra Hotel Special Room Rates for WITC