Discover Malaysia :
Your Muslim-Friendly destination

Islamic Tourism Masterclass – Muslim Friendly Hospitality Services Standard


As a global leader in the Islamic tourism,  Malaysia recognises the urgent need to lay the best foundation for the sector in order for its future to grow in a sustainable manner. The Islamic Tourism Masterclass – Muslim Friendly Hospitality ServicesStandard is a capacity building programme jointly organised by Malaysia’s national accreditation body, Department of Standards Malaysia (DSM) and Islamic Tourism Centre (ITC).

This collaborative effort aims to engage the tourism players to promote and guide them with the practicality and adoptability aspects of the MS2610:2015 Muslim Friendly Hospitality Services – Requirements standard. Combining standard’s technical expertise and industry’s views,  this masterclass brings the best of both worlds; a step to establish new systemic approach in assuring quality and integrity of Islamic tourism products and services in the country.


Paper presentations; interactive panelist sessions; and Q&A

Primary target audience

Travel and tour operators
Tourist guides
Airline companies
Tourism product owners
Homestay operators
Tourism NGOs and associations

Secondary target audience 

Government officials
Academicians and students


RM50.00 per person inclusive of a copy of the standard (worth RM20.00) as well as refreshment and administrative fee

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