As a global leader in the Islamic tourism, Malaysia recognises the urgent need to lay the best foundation for the sector in order for its future to grow in a sustainable manner. The Islamic Tourism Masterclass – Muslim Friendly Hospitality ServicesStandard is a capacity building programme jointly organised by Malaysia’s national accreditation body, Department of Standards Malaysia (DSM) and Islamic Tourism Centre (ITC).
This collaborative effort aims to engage the tourism players to promote and guide them with the practicality and adoptability aspects of the MS2610:2015 Muslim Friendly Hospitality Services – Requirements standard. Combining standard’s technical expertise and industry’s views, this masterclass brings the best of both worlds; a step to establish new systemic approach in assuring quality and integrity of Islamic tourism products and services in the country.
Paper presentations; interactive panelist sessions; and Q&A
WHO SHOULD ATTEND
Primary target audience
Travel and tour operators
Tourism product owners
Tourism NGOs and associations
Secondary target audience
Academicians and students
RM50.00 per person inclusive of a copy of the standard (worth RM20.00) as well as refreshment and administrative fee