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  • MALAYSIA NATIONAL SALES GRAND LAUNCH 2016

    Kuala Lumpur, MALAYSIA — Malaysia’s 2016 shopping extravaganza kicked off today with the Grand Launch of the country’s thrice yearly nationwide sales – the 1Malaysia Super Sale (1–31 March) (replaces the 1Malaysia Grand Prix Sale), 1Malaysia Mega Sale Carnival (15 Jun–31 Aug) and 1Malaysia Year-End Sale (1 Nov–31 Dec).

    Adopting a new tagline “Super Bargains, Fantastic Experiences”, the three sensational sales entice Malaysians and tourists to shop, dine and unwind during the best shopping seasons of the year.

    The Malaysia National Sales Grand Launch 2016 was officiated by the Deputy Minister of Tourism and Culture Datuk Mas Ermieyati Samsudin at Nu Sentral, Kuala Lumpur. She also unveiled Shopping Malaysia’s newly created promotional icon called Miss SHOPhia. This icon will be featured in both local and overseas shopping campaigns and specially created shopping and food blog, viral videos and television commercials.

    Present at the launch are invited guests, including tourism industry players, retailers and local media, as well as 39 participants of Tourism Malaysia’s Mega Fam Programme, comprising international media and travel agents from Brunei, Cambodia, India, Indonesia, Sudan, Laos, Myanmar, Philippines, Seychelles, Singapore, Thailand, and Vietnam.

    The Mega Fam invitees also took part in Tourism Malaysia Shopping Hunt 2016 today, which is held in conjunction with the Grand Launch. Malaysian participants, including representatives of local media, shopping malls, retail trade associations, and Tourism Malaysia Recreation Club, also joined the Shopping Hunt.

    They were flagged off by Tourism Malaysia’s Director General, Y. Bhg. Datuk Seri Mirza Mohammad Taiyab together with shopping associations at the Malaysia Tourism Centre (MTC) at Jalan Ampang, Kuala Lumpur, at 10:00am.

    The hunt took the participants to some of the major shopping routes/precincts in Kuala Lumpur, such as Bukit Bintang–Kuala Lumpur City Centre, Jalan Ampang, and Jalan Tuanku Abdul Rahman, via public transport. It ended at Nu Sentral at 3.30pm.

    The participating malls, cafés and hotel are Avenue K, Berjaya Times Square, Central Market, Coliseum Cafe, Gulati’s Silk Store, Fahrenheit88, Jakel Mall, Lot 10, Nu Sentral, Outback Steak House, Pavillion KL, Quill City Mall, Sogo, Starhill Gallery, Sungei Wang Plaza, Sunway Putra Mall, Suria KLCC dan Swiss Hotel.

    Winners received prizes in cash and kind, sponsored by Tourism Malaysia, participating malls, cafés, and hotel, BBKLCC, Batu Road Retailers Association (BARRA), and Prasarana Malaysia Berhad.

    The Tourism Malaysia Shopping Hunt 2016 serves as a platform to introduce and promote major shopping precincts in the capital city that have contributed towards making Kuala Lumpur a highly attractive shopping destination in Asia.

    These sales seasons are the peak time for shoppers to enjoy special deals, huge discounts, in-store surprises and redemptions, as well as take part in fun and rewarding activities. The seasons are also perfect for shoppers to indulge in Malaysia’s culinary pleasures – from local street fares to Malaysia Truly Asia’s melting pot of delicacies and east-meets-west gastronomic delights. The shopping and culinary experiences become more exciting with the addition of a wide selection of entertainment, recreation and leisure pursuits in integrated, contemporary shopping malls, all over the country.

    To date, Kuala Lumpur has won several international shopping awards, which include the world’s 5th Best Shopping Destination by Expedia UK in 2016, and the 2nd Best Shopping Destination 2015 for Muslims in the OIC Destination based on CrescentRating and MasterCard Muslim Travel Shopping Index.

    Kuala Lumpur was also crowned the world’s 4th Best Shopping City by global news network CNN, for two consecutive years – 2012 and 2013, while the Geneva-based Globe Shopper Index ranked the city as the 2nd Best Shopping Destination in Asia Pacific in 2012.

    Shopping is an important sector for the country’s tourism industry. In 2014, it held the second biggest share of tourist expenditure with RM21.6 billion or 30% of the total tourist receipts of RM72 billion. Tourist expenditure on shopping recorded an increase of 9.3% compared to RM19.8 billion in 2013.

    Up to September 2015, shopping constituted the biggest share of tourist expenditure with RM15.3 billion or 30% of the total tourist receipts of RM51 billion.

  • The First National Imam Roundtable – Mosque Tourism Edition

    ITC, along with the Department of Islamic Development Malaysia (JAKIM) had successfully conducted the inaugural National Imam Roundtable – Mosque Tourism Edition from 22 to 24 February 2016 / 13 to 15 Jamadilawal 1437. The Roundtable discussion was attended by 80 Imams and Mosque committee members from all over Malaysia.

    The objective of the Roundtable Discussion was to create understanding, awareness and acceptance for mosque tourism among the management of mosques other than to stress on the importance and benefits of mosques as a tourism product. It is also the continuation of the Konvensyen Masjid-Masjid Pelancong Malaysia 2014 held on 2 October 2014 at the Ibnu Sina Auditorium, Putra Mosque, Putrajaya, which was jointly organised by JAKIM, The Federal Territories Islamic Religious Council (MAIWP), ITC and Putra Mosque.

    The First National Imam Roundtable – Mosque Tourism Edition was officiated by YB Dato’ Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture, Malaysia on 23 February 2016 / 15 Jamadilawal 1437.

  • Melaka On Verge Of New Chapter In Tourism Development

    Melaka, MALAYSIA — Malaysian High Commissioner to Namibia, Hishamuddin Ibrahim’s courtesy call on the Melaka chief minister is a positive beginning in efforts to promote Melaka to the African continent.

    Chief Minister Datuk Seri Idris Harun said it would also pave the way in boosting bilateral ties between Namibia and Melaka in politics, economy and social. “I believe the target of 16.5 million tourists to Melaka this year can be met if he (Hishamuddin) assists us in promoting the state tourism sector in Africa,” he said. Read More

  • Malaysia Airlines adds Laksa Bars at KL lounges

    Sepang, MALAYSIA — Malaysia Airlines has started showcasing the country’s national cuisine at its airport lounges. New Laksa Bars have opened at the airline’s three Golden Lounges at Kuala Lumpur International Airport, which will serve four regional varieties of laksa: curry laksa, laksa Johor, Penang laksa and Sarawak laksa. Read More

  • Islamic Tourism Masterclass – Muslim Friendly Hospitality Services Standard

    As an effort to engage, educate and guide the tourism stakeholders in promoting the Malaysian Standard on Islamic tourism “MS2610:2015 Muslim friendly hospitality services standard – Requirements”  released in January 2015, Department of Standards Malaysia (DSM) and ITC jointly organised a launch of the Standard followed by an industry capacity building programme: Islamic Tourism Masterclass – Muslim Friendly Hospitality Services Standard on Wednesday, 2 December 2015 at Putra World Trade Centre (PWTC), Kuala Lumpur.

    YB Datuk Mas Ermieyati Samsudin, Deputy Minister of Tourism and Culture Malaysia officially launched the MS2610:2015 standard and declared open the Masterclass programme in front of 134 participants and 17 members of media in the presence of YBhg Datuk Fadillah Baharin, Director General of DSM and Mr. Zulkifly Md Said, Director General of ITC.

    The Masterclass programme was essentially structured as follows:

    • Industry session – paper presentations on overviews of the current state of Islamic tourism sector and non-technical introduction to the standardisation process
    • Masterclass sessions – paper presentations, panellist and question and answer (Q&A) sessions on the three areas under the standard: accommodation (a single session) followed by tour package and tourist guide (a combined session).
    • Closing session – Wrap up session by DG of ITC with moving-forward conclusion and call for actions.

    All paying participants received a copy of the MS2610:2015 standard as reference and complimentary copies were also given out to each of the media organisations covering the event.

    Overall, the Masterclass programme received positive feedbacks from the participant through its successful introduction of the standard as a new industry-friendly tool designed to assist the tourism players in their search for reference and benchmark for the Islamic tourism sector

    With the standard is now available for use, it levels the playing field amongst industry players in setting up an assurance system for best practices in Islamic tourism. Tourism establishments can no longer make unsubstantiated claims of their Muslim friendly services without first verifying it according to the standard.

    The programme also emphasised on the term “Muslim friendly hospitality services” which was clearly defined in the standard, as the acceptable industry reference whenever serving the Muslim travellers.By stating clearly the preference of “Muslim friendly” as the term to refer to, it sends a clear message to the tourism industry that Islamic tourism is not exclusively for Muslims players but had taken into account the view of their non-Muslim counterparts and that everyone can benefit well from the sector.

    From the outset, the standard was also launched with one key message being firmly communicated: it is a guiding document to be adopted voluntarily by the tourism players and does not come with any certification / regulation. This message was consistently incorporated into all communication outlets associated with the programme i.e. speeches, slides, discussions, press release, website and social media.

    The success of the Masterclass was an example of public and private partnership coming together to create a wholesome and fruitful programme. It combined the technical expertise of DSM, insights from industry stakeholders i.e. associations and players, with ITC as the catalyst in driving the programme’s objective and direction to benefit the Islamic tourism sector.

    Islamic Tourism Masterclass shall continue to be held in other parts of Malaysia via regional tour in 2016. Emulating the success of ITC’s Seminar Halal Industri Pelancongan (SHIP), the Masterclass will be headed north for its next edition, choosing Penang once again as a host in view of its importance and aspiration in developing the Islamic tourism sector.

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    PRE-EVENT INDUSTRY SURVEY

    In order to gauge the level of awareness, adoptability and regulation-readiness of the standard, all registration submissions to attend the Masterclass were required to fill in a simple pre-event industry survey questionnaires.

    The results were tabulated and produced the following findings:

    Awareness
    42 organisations responded to have heard about the standard while 21 organisations claimed unaware of its existence. Out of this number, 20 were received from tourism players i.e. hoteliers, travel agents and tourist guides stating their awareness and 9 claimed otherwise. Only respondents who were aware of the standard advised to proceed with next questions

    Adoptability
    All 42 organisations have polled in positively stating they would voluntarily adopt and use the standard

    Regulation-readiness
    38 organisations stated their readiness for the standard to be implemented via certification scheme. 4 responded otherwise. Out 38 organisations, 18 were representatives of the tourism industry players. 2 travel agents stated not ready for certification/regulation.

     

     

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