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City Hall launches KL Pass to boost tourism

To give tourists more reasons to visit and to stay on in Kuala Lumpur, City Hall has launched the KL Pass. The integrated tourist pass covers tourist attractions, retail outlets, food and beverage outlets, and soon, public transport, in the city.

Mayor Datuk Mhd Mohd Amin Nordin Abdul Aziz said the pass was important in letting tourists know what the city had to offer.  “Even an additional night’s stay in the city will bring a substantial increase in tourism revenue for multiple sectors that are directly and indirectly connected to tourism in Kuala Lumpur,” he said.

Amin said the pass would have standard features at par with those of similar passes for cities such as Paris, London and New York. “In recent years, Kuala Lumpur has received many accolades and the recognition of international sources for achievements in tourism,” he said, adding that it was important for Kuala Lumpur to continually grow, develop and introduce and enhance tourist products, facilities and services.

Amin also said that with the depreciation of the ringgit, Malaysia stood to benefit from more tourists visiting Malaysia. “People from the UK (United Kingdom) and the US (United States of America) would get more value when they visit Malaysia. Their currency is very high, so they will be able to take advantage of that,” he said.

Amin also said that demonstrations such as Bersih 4 and the Red Shirt Rally could deter tourists from visiting Kuala Lumpur. “When one party has a demonstration, then the other would also want to have one. It’s better not to have any,” he said.

Meridian Tourist Access Sdn Bhd managing director Farouk Nurish said the KL Pass came with a free 140-page guidebook. “The guidebook is packed with information on where to use the KL Pass as well as useful information and tips for visitors,” he said.

Farouk said the MyKL Pass catering to locals would be available at the end of the year. “The smart-chip based system that is employed has the capacity to even store digital money and we hope in the future to introduce the KL Pass Purse for tourists to conveniently and safely explore the city and shop and dine without carrying a lot of cash,” he said.

Farouk said the KL Pass system was developed at a cost of  RM1.2 million and RM1 million more could be spent on further development and promotion. “We will also add more outlets and attractions in the near future,” he said, adding that the conservative estimate was to sell 20,000 cards in the first year.

KL Pass is produced and managed by Meridian Tourist Access through the endorsement of City Hall and Tourism Malaysia. The pass comes in six variants for adults and children.

For adults, the one-day pass with a purse value of RM185 is priced at RM165;  three-day and six-day passes with a purse value of RM525, at RM395; and three-day and six-day passes with a purse value of RM1,025, at RM625. For children, the one-day pass with a purse value of RM140 is priced at RM125;  three-day and six-day passes with a purse value of RM415, at RM325; and three-day and six-day passes with a purse value of RM740, at RM515.