Discover Malaysia :
Your Muslim-Friendly destination


KL dawn

Located strategically at the heart of Southeast Asia, Malaysia is well-known for its natural beauty and diverse cultural landscape.

At its social core are three of Asia’s oldest civilisations – Malay, Chinese and Indian – as well as the ethnic communities of Sabah and Sarawak, resulting in a unique and inspiring blend of cultures.

Malaysia is a top destination for Muslim travellers across the globe.  This hardly comes as a surprise as Malaysia has all the necessary ingredients of an ideal Islamic tourism destination. With an abundance of halal food, prayer facilities and Islamic attractions, Malaysia perfectly caters to the needs of Muslim travellers. Malaysia’s rich Islamic history and heritage also form layers of fascinating experiences just waiting to be discovered.


+ Malaysia has been named the number one destination for Muslim travellers for four consecutive years from 2011-2014 by CrescentRating of Singapore, based on itsannual online survey that evaluates several criteria including availability of Halal food, access to prayer facilities, Muslim friendly services in hotels and the country’s stability and security.

+ In March 2015, Malaysia was declared the number one destination for Muslim travellers in the inaugural Global Muslim Travellers Index (GMTI), a report jointly produced by MasterCard and CrescentRating based on a comprehensive global research on the Muslim travel market covering 100 destinations around the world.

+ In September 2015, CrescentRating and MasterCard collaborated once again to release Muslim Travel Shopping Index (MTSI) and named Malaysia as the second best global shopping destination for Muslim travellers after Dubai, United Arab Emirates (UAE).

+ In State of the Global Islamic Economy by Thomson Reuters and Dubai Islamic Economy Development Centre (DIEDC), Malaysia topped the report’s Halal travel index as the country with the most developed Islamic economy ecosystem for Halal travel sector for year 2014 and 2015.

+ In 2014, global travel portal TripAdvisor has named Islamic Arts Museum Malaysia (IAMM) the top museum in the country and 10th in Asia under the TripAdvisor Travellers’ Choice Awards for museums around the world.

Islamic Tourism Centre (ITC) plays a pivotal role in bringing Malaysia to the forefront of Islamic tourism. Throughout the years, ITC has been consistently and continuously working with industry players to build their capacity in Islamic tourism, thus ensuring that the needs of Muslim visitors are better served. ITC has also taken several initiatives in standardising industry’s best practices through research, seminars, workshops and industry outreach programmes, helping to establish Malaysia’s credibility in the world of Islamic tourism.

Now is the perfect time to experience the country’s multitude of Muslim-friendly tourism products – Islamic architectural heritage, halal gastronomic delights, vibrant Islamic festivals and world-class Islamic events – all guaranteed to give visitors an incredible time.

Let us be your perfect host and show you the best that Malaysia has to offer. ITC welcomes you – Muslims and non-Muslims alike – to experience the unique splendours of Islamic tourism in Malaysia. There is no better time to see, feel and experience Malaysia than now!

Explore and Experience