PUTRAJAYA, 12 March 2026: The Islamic Tourism Centre (ITC) is pleased to award the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) to twenty tourism industry players, comprising six hotels and 14 travel agencies (listed below), marking their commitment to providing services that cater to the needs of Muslim travellers.
The recipients successfully completed a comprehensive process that included training, application, audit, and evaluation to ensure their operations, products, and services meet recognised Muslim-friendly tourism and hospitality practices.
MFAR RECIPIENTS | |||
NO. | HOTEL | SEGMENT | CATEGORY |
1. | Villea Morib | Hotel | MFAR Platinum |
2. | Renai Hotel Kota Bharu | Hotel | MFAR Platinum |
3. | Zenith Hotel Putrajaya | Hotel | MFAR Gold |
4. | Parkroyal Collection Kuala Lumpur | Hotel | MFAR Silver |
5. | Ibis Kuala Lumpur City Centre | Hotel | MFAR Silver |
6. | Nur Lembah Pangsun Eco Resort | Hotel | MFAR Lite |
7. | Airnett Travel & Tours Sdn Bhd | Travel Agency | MFAR |
8. | Andalusia Travel & Tours Sdn Bhd | Travel Agency | MFAR |
9. | Demak Travel Sdn Bhd | Travel Agency | MFAR |
10. | HR Holidays Sdn Bhd | Travel Agency | MFAR |
11. | Jay Ibrahim Travel & Tours Sdn Bhd | Travel Agency | MFAR |
12. | Kurma Gateways Travel Management Sdn Bhd | Travel Agency | MFAR |
13. | Mayflower Sdn Bhd | Travel Agency | MFAR |
14. | MIVS Travel & Air Cargo Agencies Sdn Bhd | Travel Agency | MFAR |
15. | Mona Holidays Sdn Bhd | Travel Agency | MFAR |
16. | NL Travel & Tours Sdn Bhd | Travel Agency | MFAR |
17. | Nuh Travel & Tours Sdn Bhd | Travel Agency | MFAR |
18. | Sky Mirror Tour & Travel Sdn Bhd | Travel Agency | MFAR |
19. | St Nivel Tour Sdn Bhd | Travel Agency | MFAR |
20. | Tri-D Travel & Tours Sdn Bhd | Travel Agency | MFAR |
With the addition of the new recipients, the total number of MFAR-recognised tourism players in Malaysia now stands at 100 establishments, reflecting growing industry participation in strengthening Muslim-friendly tourism offerings.
The recognition underscores Malaysia’s continued efforts to enhance industry readiness in serving the rapidly expanding global Muslim travel market while promoting inclusive tourism experiences for travellers from diverse backgrounds.
The MFAR initiative is a key programme by ITC under the Ministry of Tourism, Arts and Culture to guide and recognise tourism stakeholders that implement Muslim-friendly practices in their operations, further strengthening Malaysia’s position as a leading destination for Muslim-friendly tourism. MFAR guidelines are currently available for accommodation premises, travel agencies, and spa and wellness centres, with the development of additional guidelines for more sectors in the pipeline.
END
Additional information:
Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR)
MFAR is a programme that recognises Muslim-Friendly tourism products based on globally accepted standards developed by Malaysia. It supports businesses that provide added value to Muslim tourists through products and services that meet their faith-based needs. Currently, MFAR covers accommodation, travel operating businesses and spa and wellness.
Tourist accommodation premises that meet the general MFAR requirements are ranked as MFAR Platinum, Gold, Silver or Lite according to their level of compliance with the guidelines.
Muslim-Friendly Tourist Guide (MFTG)
MFTG is a recognition awarded to tourist guides who have been accredited by the relevant authority (the Ministry of Tourism, Arts and Culture – MOTAC) in Malaysia) and have completed the MFTG course. This initiative enhances the knowledge and quality of guiding services for Muslim tourists by addressing their religion-based needs and preferences.
About Islamic Tourism Centre
Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia, tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly tourism and hospitality (MFTH) by offering research and market intelligence, training, industry development consultation, services standards and recognition, and information exchange.
For further details, kindly email comms@itc.gov.my or the following individuals:
Anis Ramli, Corporate Communications Division, ITC at 012 321 913
Nadhirah Aripin, Corporate Communications Division, ITC at 019 356 053
Nurin Sufia Muazamir, Corporate Communications Division, ITC at 019 8013 400
