Welcome to Islamic Tourism Centre Your trusted partner in unlocking the potential of the lucrative Muslim tourist market We believe that the Muslim tourist market is the next
big thing, but don’t take our word for it. Let’s explore
the possibilities together! home slider background, home slide

Welcome to Islamic Tourism Centre Your trusted partner in unlocking
the potential of the lucrative
Muslim tourist market We believe that the Muslim tourist
market is the next big thing,
but don't take our word for it.
Let's explore the possibilities together!

HOT OFF THE PRESS

Stay in the loop with the latest news & trends in the Islamic tourism industry.
News

MF-ASK 2026 ADVANCES MUSLIM-FRIENDLY TOURISM THROUGH STANDARDS, TRUST AND BETTER EXPERIENCES

KUANTAN, PAHANG, 4 NOV 2026: The Muslim-Friendly Assurance Symposium & Knowledge
(MF-ASK) 2026 brought together more than 300 academics, researchers, students and industry
stakeholders, including 36 international participants from five countries, to strengthen research,
knowledge exchange and industry collaboration in advancing Malaysia’s Muslim-Friendly
Tourism and Hospitality (MFTH) ecosystem.

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November 4, 2026
News

MHLife 2026 BRINGS MALAYSIA’S MUSLIM-FRIENDLY LIFESTYLE AND TOURISM EXPERIENCES TOGETHER

KUALA LUMPUR, 24 September 2026 — The inaugural Malaysia Halal Lifestyle Festival (MHLife) 2026, happening from 23 to 25 October 2026 at Dataran Karnival, Stadium Shah Alam, Selangor is set to elevate Malaysia’s diverse Muslim-friendly lifestyle and tourism offerings.
Positioned as the country’s premier Muslim-friendly lifestyle and tourism festival, MHLife 2026 was introduced today as part of the Islamic Tourism Centre’s (ITC) ongoing Islamic Tourism Month (ITM) 2026. MHLife 2026 is officially supported by its strategic partners RHB Islamic Bank Berhad, Mohd Chan Group Berhad, Siti Khadijah Group and Istana Budaya.

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September 25, 2026

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Industry Events

MUSLIM-FRIENDLY ASSURANCE SYMPOSIUM & KNOWLEDGE (MF-ASK 2026)

Mark Your Calendars: MF-ASK 2026 is Coming to Kuantan!

The Muslim-Friendly Assurance Symposium & Knowledge (MF-ASK 2026) is taking place on 4 November 2026 (Wednesday) at the Zenith Hotel Kuantan, Pahang

Driven by the motto “From Standards to Trust, From Assurance to Experience,” this premier platform brings together over 300 researchers, academics, students, and industry stakeholders.

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October 27, 2026

Testimonials

We’re here to help you thrive

Partnering with Islamic Tourism Centre, we realised that the MFAR programme would bring great value to us by further enhancing the Sunway City destination as a preferred choice for Muslim travellers from all over the world looking for Muslim-friendly hotels and holiday destinations.
Alex Castaldi
Alex CastaldiSenior General Manager of Hotels in Sunway City Kuala Lumpur, Silver MFAR Hotel
I appreciate your valueable contribution with a keynote speech on Responsible Ziarah: The Emergence of New Tourism Experiences Beyong Covid-19, which was insightful and enriching our cooperation, and our joint intentions will serve to achieve a new level of mutually beneficial partnership.
HE Ravshan Usmanov
HE Ravshan UsmanovAmbassador of the Republic of Uzbekistan to Malaysia
We are the only five-star hotel that has been certified as a Muslim-friendly hotel in Johor. We are glad to have gotten the opportunity to work with Islamic Tourism Centre to position ourselves as an inclusive hotel with all the facilities to cater to the Muslim tourist market, especially with Johor Bahru being a strategic location with convenient access to many of Johor's amazing attractions.
Rita Abdul Rahim
Rita Abdul RahimSales Director, Amari Johor Bahru, Silver MFAR Hotel
When I came to Malaysia, I had not heard of Mulsim-Friendly Accommodation Recognition (MFAR). When we came to know about it, we became very interested in it. That is when we decide to partner with Islamic Tourism Centre and (get the) MFAR.
Karim Schadlou
Karim SchadlouGeneral Manager DoubleTree Resort by Hilton Penang, Silver MFAR hotel
ITC is an organisation I greatly admire,being one of the few government-led organisations who are actively advocating for the promotion of Muslim-friendly tourism and building Muslim-friendly tourism infrastucture. They've undertaken lots of diffrent innovative project such as Muslim-Friendly Accommodation Recognition..They also cnduct relly valueble research into key new segments which need develoment as well as ahve a mission to educate stekeholders both international and domestically on Muslim-Friendly tourism requirements.
Hannah Pearson
Hannah PearsonDirector of Pear Anderson
Great influence as it helps in making me more innovative in developing tourism products and marketing the destination. Also, would try to employ the Malaysia success story.
Adama Cham
Adama ChamGambia Tourism Board, The Gambia
We are happy and proud to have done several collaborations with ITC along with Indonesia Tourism Ministry in the development of Muslim-Friendly Tourism in Indonesia, Malaysia and other parts of the world.
Riyanto Sofyan
Riyanto SofyanChairman, Indonesia Halal Tourism Association
Organisations like ITC arr rare and unique. This is a great and extraordinary achievement because in tourism, there are many elements that can be viewed from the perspective of religion. In this regard, we have to learn about each other's differences and have respect for one another. I pray that ITC will grow as a reputable institution in developing a prosperous tourism segment for all Muslims worldwide, especially in Malaysia.
Prof. Dr. Kim Soo-il
Prof. Dr. Kim Soo-ilSecretary-General of Tourism Promotion Organisation for Asia Pacific Cities (TPO), Seoul, Korea
Malaysia is seen as the leader in Muslim-Friendly Tourism and Hospitality concept and admired by various tourism destinations. This is a reflection of the success of ITC in promoting Islamic Tourism not only locally but internationally.
Professor Dr. Mohd. Hafiz Hanafiah
Professor Dr. Mohd. Hafiz Hanafiah Deputy Dean, Faculty of Hotel and Tourism Management, UiTM, and Member of Islamic Tourism Centre (ITC) Board of Trustees
We truly appreciate and value ITC for making Malaysia the preferred Muslim-friendly tourist destination. Let's pray for the best and more success in the coming years.
Captain Mushafiz Mustafa Bakri
Captain Mushafiz Mustafa BakriChief Executive Officer, Malindo Air
When Islamic Tourism Centre (ITC) announced they were organising a training session on Muslim- Friendly Tour Guide, it caught my curiosity. Being a non-Muslim tour guide, I was eager to learn more about this market segment in the tourism industry. More importantly it was an opportunity to dispel Islamaphobia that majority of non-believers were feeling. The training provided tremendous positive input that was essential for tour guides to offer our guiding responsibilities while conducting a tour for the Muslim tourist market.
Deanna Chin
Deanna ChinMuslim-Friendly Tour Guide, certified by ITC
The Muslim-Friendly Tour Guide course gave me better insights into the Muslim travellers' needs, expectations and business opportunities. I am now better prepared for tour itinerary planning and handling site visits.
Jane Rai
Jane RaiMuslim-Friendly Tour Guide, certified by ITC
The Muslim-Friendly Tour Guide training caught my attention the moment I received the invitation from Islamic Tourism Centre (ITC) to attend the course. I can still remember I was the only registrant who signed up, and was told the course would be postponed to a later date. So disappointed, I quickly disseminated the information to get more tour guides to join in, and four tour guide members from Penang came along with me and we really enjoyed the course As a non-Muslim tour guide, the training really opened up my understanding and perception in handling this niche tourist market and in providing Muslim-friendly tourism services in compliance with Sharia laws.
MALAYS Deanna Chin
MALAYS Deanna ChinMuslim-Friendly Tour Guide, certified by ITC Chin Poh Chin Muslim-Friendly Tour Guide, certified by ITC
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Welcome to Islamic Tourism Centre

Your trusted partner in unlocking the potential of the lucrative Muslim tourist market

We believe that the Muslim tourist market is the next big thing, but don’t take our word for it. Let’s explore the possibilities together!

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