ACCORDING TO the Mastercard-CrescentRating Muslim Gen Z: The Next Generation of Travellers report, Muslim Gen Z travellers desire cultural immersion, sustainability, halal food, and Muslim-friendly amenities.
These young travellers, born between 1997 and 2012, have the financial means to travel, with 32 per cent funding their trips and 16 per cent relying on their parents. The report also reveals that 69 per cent plan to take two or more trips in the next year, and 32 per cent plan to stay at their destinations for one to two weeks.
Two-thirds of Muslim Gen Z travellers prioritise cultural immersion and nature excursions in their vacations, alongside activities such as shopping or attending events. During their travels, they also require faith-based services, including halal food, prayer rooms, and facilities for personal hygiene.
Sustainability is a crucial factor for almost half of the report’s respondents, with 77 percent willing to pay more for sustainable practices. More than 70 percent of female Muslim Gen Z travelers play a significant role in planning family vacations, with cultural immersion activities being their preferred choice. Additionally, they seek opportunities to learn something new and contribute to social causes while travelling
