EXPERIENCE MALAYSIA’S SACRED SPACES: MOSQUE OPEN DAY RETURNS AS ITM 2025 CENTREPIECE

KUALA LUMPUR, 5 SEPTEMBER 2025 – The Islamic Tourism Centre (ITC) is pleased to announce the return of Mosque Open Day (MOD), a signature initiative under the Islamic Tourism Month (ITM) 2025 programme. This nationwide event invites the public; including non-Muslim visitors, to experience Malaysia’s mosques as welcoming cultural and spiritual landmarks.

MOD promotes understanding, dialogue, and appreciation of Islamic heritage by offering guided tours, exhibitions, and community engagement activities at selected mosques across the country. With 6,851 mosques nationwide and 97 identified as tourism mosques, MOD plays a vital role in showcasing these sacred spaces as inclusive destinations for both domestic and international visitors.

The programme will be held throughout September 2025 at the following locations:

• Masjid Al-Qodim, Sarawak – 5 to 7 September 2025
• Masjid Alam Impian, Selangor – 6 September 2025
• Masjid Tun Abdul Aziz, Selangor – 13 September 2025
• Masjid Muhammadi, Kelantan – 15 September 2025
• Masjid Sendayan, Negeri Sembilan – 18 September 2025
• Masjid Zahir, Kedah – 20 September 2025
• Masjid Sultan Abu Bakar, Pahang – 26 and 28 September 2025
• Masjid Tuanku Mizan Zainal Abidin, Putrajaya – 27 September 2025
• Masjid Negara, Kuala Lumpur – 27 September 2025
• Masjid Muhammadiah Cina Ipoh, Perak – 28 September 2025
• Masjid Bandaraya Kota Kinabalu, Sabah

Each event will feature a curated programme of activities designed to engage diverse audiences, including:

• Health Talk Forum and Brisk Walk
• Cross-Cultural Engagement Sessions
• Various contests for children and teenagers
• Traditional Games (Sukan Rakyat)
• Forum Perdana featuring distinguished speakers
• Food Truck Bazaar
• Exhibitions and Performances

MOD complements Malaysia’s broader efforts to expand Muslim-Friendly Tourism and Hospitality (MFTH), particularly in the lead-up to Visit Malaysia 2026 (VM2026). It also supports ITC’s long-term initiatives such as the Mosque Visit Guide (MosVi) training and the development of the Tourism Mosque Directory, which currently features 51 mosques and is accessible via the My Muslim Trip platform at mymuslimtrip.com. By opening mosque doors to the world, MOD helps position Malaysia not only as a top Muslim-friendly destination, but also as a leader in cultural diplomacy and interfaith engagement.

For further information and the latest updates, please visit https://itm.itc.gov.my. Members of the public are also invited to participate in the #ExperienceITM2025 Tik Tok Challenge for a chance to win prizes worth more than RM50,000.

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ABOUT ISLAMIC TOURISM MONTH 2025

• Mosque Open Day

The much-beloved ITM trademark event where Malaysia’s most majestic mosques open their doors to visitors from near and far. Discover the beauty of Malaysian Islamic culture through guided tours, exhibitions and engaging community activities that promote understanding, culture appreciation and connection.

• Accommodation

From cool highlands to sunny beaches and city escapes, enjoy exclusive discounts and packages created just for ITM 2025. Look out for deals catering to families, luxury seekers, youth travellers and more. 

• Travel Packages

Enjoy travel packages that take the stress out of planning and offer great value. Designed to suit those seeking for adventures and relaxations. Each package brings together convenience, comfort, and authentic discovery.

• Spa, Wellness and Healthcare

In an era where self-care and mindful living continues to grow, ITM 2025 brings together a calming selection of spa, wellness and healthcare experiences. From traditional Malay treatments to modern therapies, each option is thoughtfully tailored, with gender-sensitive services available to ensure peace of mind. 

• Food and Beverages

Everyone needs to eat, but during ITM 2025, every meal becomes an opportunity to explore. Enjoy a variety of halal delicacies with special promotions that make dining out even more satisfying. 

• Events and Exhibitions

Level up, upskill, and link up at ITM-listed events and exhibitions throughout the month. Connect with like-minded individuals at key gatherings such as Global Halal Summit (GHaS) (16 to 18 September 2025) and the Malaysia International Halal Showcase (MIHAS) (17 to 20 September 2025). ITC signatures, the MFTG Training programmes are also open for registration to eligible industry players, alongside a variety of other activities including spa and wellness upskilling sessions and guided hiking events that combine learning, leisure, and lifestyle.

• Shopping and Retail

Retail therapy comes with extra rewards throughout the month. From necessities to well-deserved indulgence, special promotions make it the perfect time to shop for anything and everything.

• Tourism Products and Theme Parks 

This is the perfect time to explore Malaysia’s many attractions, from museums and cultural landmarks to family-friendly favourites like Berjaya Times Square Theme Park and beyond.

ABOUT ISLAMIC TOURISM CENTRE

Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture (MOTAC) Malaysia, tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-Friendly Tourism and Hospitality (MFTH) services standards and recognition, and information exchange.

Malaysia was named the top country in the region in the MFTH sector by the State of the Global Islamic Economy (SGIE) Report 2025. The country also retained the top-ranked destination in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2025, a position it has defended since the launch of the Index in 2015. Malaysia was also recognised as the Top Muslim-Friendly Destination of the Year (OIC) and the Top Muslim Women-Friendly Destination of the Year in Halal in Travel Awards 2023.

In addition, ITC was named the recipient of the Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021. ITC’s signature programme, the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR), was awarded the prestigious BrandLaureate Brand of the Year Award 2024 in the category of Excellence in Islamic Tourism and Muslim-Friendly Hospitality Solutions. It is a recognition of ITC’s efforts and endeavours in formulating new strategies in developing and expanding the Islamic tourism segment in Malaysia. These recognitions are an added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.