WHY MALAYSIA IS THE IDEAL DESTINATION FOR EUROPEAN MUSLIMS IN 2026!
As the country gears up for Visit Malaysia 2026 (VM2026), a recent familiarisation trip organised by Islamic Tourism Centre (ITC) and the Malaysian Association of Tour and Travel Agents (MATTA) for the European Muslim market from 21 to 27 November 2025, A Muslim-Friendly Voyage of Discovery, revealed exactly what makes Malaysia the ultimate Muslim-Friendly destination. It is the rich blend of culture, convenience and community that secures its top spot. Here are the 7 highlights that had our guests raving, and why you should start planning your VM2026 trip now!
1. World-Class Islamic Heritage and Architecture
Malaysia’s ardent dedication in preserving its Islamic heritage shines through its stunning religious architecture and cultural hubs. For travellers whose itinerary includes prayer and cultural immersion, this is a major draw.
Masjid Tuanku Mizan Zainal Abidin (Masjid Besi), Putrajaya.
Majestic mosques: From contemporary grandeur of Masjid Tuanku Mizan Zainal Abidin (Masjid Besi) in Putrajaya to the elegance of Masjid Jamek Cina Muslim Klang and the beautiful Masjid Sultan Iskandar in Johor, our guests enjoyed spaces for prayer and appreciated the architectural tours, The visit to Masjid Sri Sendayan in Negeri Sembilan was another highlight, offering a serene stop for Asar prayers.
2. A Truly Harmonious Multicultural State
One of Malaysia’s most enchanting qualities is the peaceful coexistence of its many ethnic groups. Our European guests were deeply impressed by how different cultures co-exist harmoniously, providing a richer experience for everyone.
Living History: Visiting Rumah Penghulu Abu Seman with Badan Warisan Malaysia Kuala Lumpur gave a glimpse into traditional Malay-Islamic life. Meanwhile, the city tour of Melaka, exploring Stadthuys, A Famosa and Jonker Walk, showcased layers of history, where colonial, local and Chinese influences converge.
3. A Halal Food Abundance
The unparalleled ease of finding certified Halal food, from exquisite local dishes to familiar international favourites, eliminates a major travel concern for Muslim visitors.
Local Culinary Gems: Guests indulged in delicious and authentic local cuisine including a memorable lunch at Mohd Chan Putrajaya for some favourite Chinese-Muslim dishes, and a traditional Malay feast at the farewell dinner hosted at the Holiday Inn Express and Suites, Johor Bahru by IHG.
International Comfort (The Twist!): One of the most-loved aspects was the ability to relax and enjoy globally recognised Halal local and international fast food chains during their free and easy time. The widespread availability and reliability of Halal certification in Malaysia mean travellers never have to compromise on variety or assurance.
4. Comfort and Convenience with Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR)
The participants enjoyed staying exclusively in hotels that understand the specific needs of Muslim travellers, offering peace of mind and convenience at every stop.
Prayer-Ready Rooms: Throughout their stay, from the Royale Chulan Damansara and Royale Chulan Seremban, to Mardhiyyah Hotel and Suites guests appreciated the availability of prayer mats, the direction of the Qibla clearly marked and readily accessible facilities for wudu’ (ablution).
Certified Assurance: The selection of MFAR hotels for this trip ensures guests receive an authentic high-quality and worry-free stay that meets the highest standards of comfort, cultural respect and spiritual ease.
5. Seamless Relaxation and Nature Escapes
Muslim travellers appreciate destinations that offer high-quality accommodation and diverse recreational options, from city sightseeing to relaxing nature spots. Malaysia delivers this variety with ease.
Farm-to-Fun: The stop at Desaru Fruit Farm in Johor was an engaging, hands-on activity, allowing guests to relax and enjoy the country’s lush tropical produce and environment.
Coastal Retreats: Checking into resorts like Lotus Desaru Beach Resort and Spa provided the perfect opportunity for rest and free-and-easy time in high-quality Muslim-Friendly environments.
6. Shopping that Doesn’t Skimp on Prayers
No trip is complete without a little splurging, and Malaysia offers everything from high-end outlets to traditional craft markets, all with the convenience of easily accessible prayer rooms.
Kraftangan Kuala Lumpur
Local Treasures: For authentic Malaysian souvenirs, the group visited Kraftangan Kuala Lumpur, allowing them to support local artists and bring home traditional crafts.
7. Expert Guidance and Logistics with Muslim-Friendly Tourist Guides (MFTG)
The entire journey was professionally coordinated by an operator adhering to the MFTG guidelines, ensuring every single logistical detail, from transportation to prayer stops, was handled seamlessly.
Petronas KLCC Twin Towers.
Worry-Free Travel: The smooth bus transfers, timely schedules and thoughtful inclusion of major city landmarks like the Petronas KLCC Twin Towers and the KL HOHO (Hop-On Hop-Off) demonstrated the expert planning.
Prayers on Time: The key takeaway was the absolute assurance that all five daily prayers (solat) were incorporated into the schedule at appropriate mosques (Masjid Jamek Cina Muslim Klang, Masjid Besi, Sri Sendayan Mosque, Masjid Kampung Hulu and Masjid Sultan Iskandar), ensuring a smooth and effortless transition between sightseeing and worship, keeping the focus entirely on the beauty of the experience.
Malaysia is where world-class exploration and spiritual peace come together in perfect harmony. As we embrace VM2026, get ready to immerse in “Surreal Experiences” — majestic mosque architecture, Halal-certified flavours, safety and absolute peace of mind, at every turn.
Ready to expand your portfolio for Visit Malaysia 2026? Contact ITC today to learn how MFAR and MFTG standards can help you create world-class packages for your clients.
Email: itc@itc.gov.my
