PUTRAJAYA, 3 September 2026: The Islamic Tourism Centre (ITC) is pleased to award the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) to 23 tourism industry players, comprising five hotels, seven travel agencies, and 11 spa and wellness providers (listed below), marking their commitment to enhancing services and experiences that cater to the needs of Muslim travellers.
To receive MFAR recognition, the recipients went through a series of training and assessment processes, including application, audit and evaluation. This process ensures that their facilities, services and operations are equipped to meet the needs of Muslim travellers in line with established Muslim-friendly tourism and hospitality practices.
| MFAR RECIPIENTS | |||
|---|---|---|---|
| NO. | AGENCIES | SEGMENT | CATEGORY |
| 1. | Four Points by Sheraton | Hotel | MFAR Gold |
| 2. | Renaissance Kuala Lumpur Hotel & Convention Centre | Hotel | MFAR Silver |
| 3. | De Palma Hotel Shah Alam | Hotel | MFAR Gold |
| 4. | Hangouts Urban + Eco | Hotel | MFAR Lite |
| 5. | Gopeng Glamping Park | Hotel | MFAR Gold |
| 6. | JA Vacation | Travel Agency | MFAR |
| 7. | Az Zuha Group Travel & Tours | Travel Agency | MFAR |
| 8. | Pearl Holiday (M) Sdn. Bhd | Travel Agency | MFAR |
| 9. | Orange Leisure Sdn Bhd | Travel Agency | MFAR |
| 10. | Borneo EC Tourism | Travel Agency | MFAR |
| 11. | Eramaz Travel Services Sdn Bhd | Travel Agency | MFAR |
| 12. | MJ Holidays Sdn Bhd | Travel Agency | MFAR |
| 13. | Siikat Natural Head Spa | Spa & Wellness | MFAR |
| 14. | Spa Jelita Malaysia | Spa & Wellness | MFAR |
| 15. | Bondahaven Women’s Health & Wellness | Spa & Wellness | MFAR |
| 16. | Yoyoy Kamphora Spa Ayer 8, Putrajaya | Spa & Wellness | MFAR |
| 17. | Yoyoy Kamphora Spa Taman Melawati, Kuala Lumpur | Spa & Wellness | MFAR |
| 18. | Skin Vogue Medispa & Wellness | Spa & Wellness | MFAR |
| 19. | Nur Taj Spa, Kuala Lumpur | Spa & Wellness | MFAR |
| 20. | NK Spa | Spa & Wellness | MFAR |
| 21. | Nur Taj Spa & Beauty, Putrajaya | Spa & Wellness | MFAR |
| 22. | Aora Spa & Wellness Taman Keramat Permai, Kuala Lumpur | Spa & Wellness | MFAR |
| 23. | Rehat-Rehat One Utama, Petaling Jaya | Spa & Wellness | MFAR |
GROWING MFAR RECOGNITION
With the latest recognition, the number of MFAR recognised tourism establishments in Malaysia has reached 123, covering hotels, travel agencies, and spa and wellness centres. This reflects the growing number of tourism businesses taking steps to provide services that are more welcoming and suitable for Muslim travellers.
The growing participation also supports Malaysia’s efforts to meet the needs of the global Muslim travel market, while ensuring that tourism experiences remain welcoming and comfortable for travellers from different backgrounds.
MFAR is an initiative by the Islamic Tourism Centre (ITC), under the Ministry of Tourism, Arts and Culture, to help tourism businesses understand and implement Muslim-friendly practices in their services and operations. Currently, MFAR covers accommodation, travel agencies, and spa and wellness centres, with plans to introduce guidelines for other tourism sectors in the future.
The Muslim tourism market is a high-growth market with potentially big spending power, forecast to reach USD424 billion (RM1 trillion) by 2029.
The full list of MFAR service providers are available at mymuslimtrip.com to assist travellers in planning their holidays in Muslim-friendly Malaysia.
END
ABOUT MFAR
Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR)
MFAR is a programme that recognises Muslim-Friendly tourism products based on globally accepted standards developed by Malaysia. It supports businesses that provide added value to Muslim tourists through products and services that meet their faith-based needs. Currently, MFAR covers accommodation, travel operating businesses and spa and wellness.
Tourist accommodation premises that meet the general MFAR requirements are ranked as MFAR Platinum, Gold, Silver or Lite according to their level of compliance with the guidelines.
ABOUT MFTG
Muslim-Friendly Tourist Guide (MFTG)
MFTG is a recognition awarded to tourist guides who have been accredited by the relevant authority (the Ministry of Tourism, Arts and Culture – MOTAC) in Malaysia) and have completed the MFTG course. This initiative enhances the knowledge and quality of guiding services for Muslim tourists by addressing their religion-based needs and preferences.
About Islamic Tourism Centre Islamic
Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia, tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly tourism and hospitality (MFTH) by offering research and market intelligence, training, industry development consultation, services standards and recognition, and information exchange.
For further details, kindly email comms@itc.gov.my or the following individuals:
Anis Ramli, Corporate Communications Unit, ITC at 012 321 913
Siti Rahmah Lehan, Corporate Communications Unit, ITC at 012 9070 993
Nurin Sufia Muazamir, Corporate Communications Unit, ITC at 019 8013 400
Siti Nuraliya Syazwanie, Corporate Communications Unit, ITC at 014 236 0038
