Mark Your Calendars: MF-ASK 2026 is Coming to Kuantan!
The Muslim-Friendly Assurance Symposium & Knowledge (MF-ASK 2026) is taking place on 4 November 2026 (Wednesday) at the Zenith Hotel Kuantan, Pahang
Driven by the motto “From Standards to Trust, From Assurance to Experience,” this premier platform brings together over 300 researchers, academics, students, and industry stakeholders.
Co-organised by the Islamic Tourism Centre (ITC), UCYP University, and ISDEV, MF-ASK 2026 explores the future of Muslim-Friendly Tourism and Hospitality (MFTH) through cutting-edge research, governance, and technology
Key Highlights for Presenters & Participants:
– 7 Keynote Presentations by international experts from Malaysia, Macao, Indonesia, Thailand, Singapore, and Vietnam
– 20 Research Paper Presentations covering policies, digitalisation, socio-economic development, and sustainability
– Scopus Publication Opportunities: Selected papers will be considered for publication as Scopus-indexed book chapters
– Academic Resolution: Formulation of the MF-ASK 2026 Academic Resolution to support future policy initiatives
🗓️ Date: 4 November 2026 (Wednesday)
📍 Venue: Zenith Hotel Kuantan, Pahang
🔴 Theme: Advancing Muslim-Friendly Tourism through Research, Innovation and Industry Collaboration
