The expansion of the Muslim middle class is driving a shift in global travel toward halal‑friendly services — with mainstream destinations and providers adapting meals, prayer facilities, digital tools and cultural experiences to meet traveller expectations.
GLOBAL MUSLIM MIDDLE CLASS TRANSFORMS TRAVEL LANDSCAPE Read More »
The global halal economy in 2026 is expanding beyond food into sectors like travel, personal care, finance and digital commerce — driven by rising Muslim consumer demand and digital transformation.
GOING BEYOND JUST HALAL FOOD Read More »
Find out how Johor is preparing for Visit Johor Year 2026 with upgraded infrastructure, community collaboration, sustainability initiatives, year‑round events and targeted global outreach to attract Muslim travellers.
JOHOR STEPS UP EFFORTS TO ATTRACT MUSLIM TOURIST MARKET Read More »
Muslim travelers are leading the shift toward purpose-driven, value-aligned travel experiences—prioritizing spirituality, culture, wellness, and sustainability.
MUSLIM TRAVEL TRENDS YOU NEED TO KNOW IN 2026 Read More »
The Islamic Tourism Centre (ITC) continues to strengthen Malaysia–India tourism cooperation and people-to-people connectivity through strategic market engagements in India, encompassing participation in the Outbound Travel Mart (OTM) 2026 in Mumbai and a Tourism Promotion Mission to Mumbai and Bengaluru from 5 to 14 February 2026.
MALAYSIA TAPS MUSLIM TOURIST MARKET IN INDIA Read More »
