Rest & Rehlah

As the Muslim travel market expands, it is safe to say that the needs of Muslim travellers will also continue to grow.

THE Land of the Hornbills, or Bumi Kenyalang – Sarawak, is a destination unlike any other. With its vast rainforests, stunning landscapes, and rich indigenous cultures, Sarawak offers a unique travel experience for all, including Muslim travellers.

ACCORDING TO the Mastercard-CrescentRating Muslim Gen Z: The Next Generation of Travellers report, Muslim Gen Z travellers desire cultural immersion, sustainability, halal food, and Muslim-friendly amenities. 

ASSOCIATE Professor Dr Fazida binti Karim, Lecturer and Director of the Centre for Career, Technopreneurship, and Smart Networking at Universiti Sultan Zainal Abidin (UniSZA), shared that, based on her research, several best practices should be adopted to ensure compliance with Muslim-friendly standards.

THE ROLE of food as an appealing cultural and heritage product is multifaceted and influential.