Islamic Tourism Social Media Marketing Workshop (ITSOM)
The ITSOM programme offers tourism industry players the opportunity to adopt digitalisation strategies in their marketing efforts. It provides guidance on social media writing, insights into the characteristics of the various social media channels, and an understanding of influencer marketing–all developed to enhance the branding and marketing of Muslim-friendly tourism products and services.
Who Should Attend
- Hoteliers
- Tour guides
- Tourism associations
- Spa and wellness operators
- Mosque tourism operators
- Government agencies
- Foreign tourism board
- Entrepreneurs
- Academicians
How You Can Benefits
- Gain exposure to niche social media marketing
- Learn copywriting skills
- Get insights on how to gain internet traffic
- Learn about Google Trends and Search Engine Optimization (SEO)
Topics To Be Covered
- Google Trends and Search Engine Optimization (SEO)
- Facebook for business
- Instagram for business
- WhatsApp for business
- TikTok for business
- Copywriting techniques