Johor — the southern state of Malaysia — is gearing up for Visit Johor Year 2026, a major tourism initiative designed to establish the destination as a leading choice for Muslim‑friendly travel and global tourism, CrescentRating reported. Unveiled at the Halal in Travel Global Summit 2025, the campaign highlights Johor’s ambition to create inclusive, culturally immersive and digitally enhanced travel experiences that resonate with modern travellers, including Muslim visitors.
Johor’s strategy combines upgraded infrastructure, community engagement, sustainability efforts and targeted marketing to appeal to both domestic visitors and international tourists. By blending rich heritage with modern convenience, Johor aims to become a destination where culture, comfort and accessibility coexist.
This summary outlines the key focus areas of the Visit Johor 2026 campaign and what it means for Muslim‑friendly tourism.
1. EXPERIENCE‑DRIVEN TRAVEL
Visit Johor 2026 emphasises authentic, experience‑driven journeys that immerse visitors in local culture, history and traditions. Tourists can enjoy heritage tours, cultural festivals, food experiences and family‑oriented activities, curated to create meaningful memories rather than purely transactional visits. The state’s leadership has invested significantly in improving public facilities, tourist attractions and overall visitor experience.
2. INFRASTRUCTURE UPGRADES
Modern and accessible infrastructure is a cornerstone of Johor’s tourism plan. Investments have been made in improved signage, transport links and public amenities — all designed to help visitors navigate the state confidently and comfortably. Digital solutions such as e‑ticketing and real‑time information platforms further enhance convenience, especially for tech‑savvy travellers.
3. COMMUNITY INVOLVEMENT & SUSTAINABILITY
Johor’s tourism blueprint involves close collaboration with local communities, entrepreneurs and federal agencies like the Ministry of Tourism, Arts and Culture Malaysia and Tourism Malaysia. This community‑centric approach ensures that growth supports both economic development and cultural preservation. Sustainable tourism practices are promoted through initiatives like the Malaysian Tourism Quality Assurance (MyTQA) programme and heritage conservation efforts for historical landmarks throughout the state.
4. YEAR‑ROUND EVENTS & HIGHLIGHTS
A calendar of year‑long events is planned for 2026, ranging from cultural performances and heritage showcases to outdoor activities and food festivals. These events are designed to keep visitors engaged throughout the year and showcase the diversity of Johor’s attractions. The focus on community‑driven programming helps broaden appeal across different interests and travel segments.
5. TARGETED INTERNATIONAL OUTREACH
Strategic marketing efforts are focusing on key tourism markets, including Singapore, Indonesia, ASEAN, the Middle East and the Asia‑Pacific region. Johor’s geographic proximity to Singapore and cultural ties within the region help position it as both a short‑haul and long‑haul destination, especially for Muslim travellers seeking halal‑friendly experiences and family‑oriented destinations. The state has set ambitious targets, aiming to attract 12 million tourists in 2026 with RM42 billion in tourism revenue.
This article was extracted from news published by CrescentRating. Access the original article at https://www.crescentrating.com/magazine/all/4290/visit-johor-2026-johor-sets-the-stage-for-muslim-friendly-tourism.html
