Eco and Sustainable Tourism
Strong focus on nature-based travel that supports conservation and local communities. Key sites include Taman Negara, Royal Belum, Mulu, Kinabalu Geopark, and Langkawi Geopark.
Adventure Tourism
Activities like diving in Sipadan, climbing Mount Kinabalu, and rafting in Gopeng attract young thrill-seekers. These are often paired with local food and culture.
Sports Tourism
Major events such as Ironman Malaysia, Penang Bridge Marathon, and Borneo Trail Classic draw international visitors. Travel packages include races, accommodation, and tours
Cultural and Heritage Tourism
Enhanced through digital tools. MOTAC’s Jejak Warisan promotes interactive heritage trails in Melaka and George Town.
Culinary Tourism
Dishes like rendang, laksa, and nasi lemak are promoted globally through events in countries like Bangladesh, the UAE, and Saudi Arabia.
Wellness Tourism
Growing interest in wellness retreats in Langkawi, Cameron Highlands, and Terengganu, offering traditional healing, spa, and herbal therapies.
