PUTRAJAYA, 4 DECEMBER 2025 – Islamic Tourism Month (ITM) 2025 achieved its targeted sales revenue of RM2.65 million, hence successfully concluded the nationwide celebration of Muslim-friendly tourism that united strategic partners, empowered micro, small and medium enterprises (MSMEs), and captivated audiences across generations and borders. Held throughout more than 40 days, ITM 2025 reaffirmed Malaysia’s position as a global leader in inclusive, faith-based travel, capitalising on Malaysia’s ASEAN chairmanship and the lead-up to Visit Malaysia 2026 (VM2026).
Organized by the Islamic Tourism Centre (ITC) under the Ministry of Tourism, Arts and Culture (MOTAC), this year’s ITM saw the participation of 160 strategic partners, including hospitality brands, halal-certified establishments and mosques. Together, they delivered a dynamic calendar of events, promotions, and educational initiatives that spotlighted Malaysia’s rich Islamic heritage and tourism excellence.
A key highlight was the ITM 2025 TikTok Challenge, which drew 144 participants and 1.7 million views. Visitors at home and from abroad showcased their creativity by capturing Muslim-friendly travel experiences, halal food trails, and cultural gems across the nation, amplifying Malaysia’s appeal to next-generation travelers.
Following this, ITC announces the four top winners of the ITM 2025 TikTok Challenge who will take home prizes valued at over RM50,000 as follows:
– Grand Prize: @myhalalexplorer,
(7D6N tour package to Xi’an, China for 2 persons + RM1,000 prepaid card), RM600 Siti Khadijah voucher, 1 x TGV Cinemas ticket
– 2nd Prize: @mamaaisyatihani,
(3D2N Islamic cruise with Aroya Cruises for 2 persons + RM1,000 prepaid card), RM500 Siti Khadijah voucher, 1 x TGV Cinemas ticket
– 3rd Prize: @angahbuathal,
(4D3N package to Kota Kinabalu & Kundasang (Island Hopping) for 2 persons + RM1,000 prepaid card), RM400 Siti Khadijah voucher, 1 x TGV Cinemas ticket
– 4th Prize: @akimyzm
(3D2N stay at Berjaya Times Square Hotel + BTS Theme Park & Islamic Arts Museum tickets for 4 persons + RM1,000 prepaid card), RM300 Siti Khadijah voucher, 1 x TGV Cinemas ticket
Meanwhile, six consolation prize winners will be contacted via direct message (DM) by ITC. Follow ITC’s official website and social media channels for further coverage, highlights and exclusive moments throughout ITM 2025.
Another impactful initiative was the Mosque Open Day, hosted at 8 mosques nationwide, welcoming both local and international visitors for guided tours, interfaith dialogue, and cultural immersion. The event, which attracted a collective 3,000 visitors, helped local communities across Malaysia generate over RM16,000 of income, received widespread praise for promoting understanding and community engagement.
Throughout the month, ITM 2025 spotlighted MSMEs across eight hospitality categories; Mosque Open Day, Accommodation, Travel Packages, Spa, Wellness and Healthcare, Food and Beverages, Events and Exhibitions, Shopping and Retail, and Tourism Products and Theme Parks, empowering local entrepreneurs through curated promotions, product launches, and digital storytelling spearheaded by the ITC through the ITM 2025 campaigns. From halal products, artisanal crafts to eco-friendly homestays, Malaysia’s tourism MSMEs played a central role in shaping authentic, high-quality visitor experiences.
“ITM 2025 has demonstrated the power of collaboration, creativity, and cultural pride. Malaysia is not only ready for VM2026, we are ready to lead the world in Muslim-friendly tourism,” said the Acting Director-General of ITC, Nur Alyssa Coraline Yussin.
With strong numbers of inbound visitors and coverage across international media, ITM 2025 has elevated Malaysia’s visibility on the global tourism map. The campaign’s success sets the stage for expanded initiatives in 2026, including new certification programmes, digital platforms, and cross-border partnerships.
The success of ITM 2025 aligns with the core principles of Malaysia MADANI, particularly in promoting prosperity through sustainable economic development and cultural respect. The emphasis on empowering MSMEs, encouraging digital innovation and delivering inclusive tourism experiences showcases the government’s dedication to an equitable and value-driven nation building framework that is central to the MADANI vision.
The ITM 2025 Appreciation Ceremony took place at The Westin Kuala Lumpur, with MOTAC Deputy Minister, YB Datuk Khairul Firdaus Akbar Khan in attendance. Malaysia’s commitment to inclusive, sustainable, and culturally respectful tourism continues with ITC leading the charge toward a vibrant, globally connected future.
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ABOUT ISLAMIC TOURISM MONTH 2025
● Mosque Open Day
The much-beloved ITM trademark event where Malaysia’s most majestic mosques open their doors to visitors from near and far. Discover the beauty of Malaysian Islamic culture through guided tours, exhibitions and engaging community activities that promote understanding, culture appreciation and connection.
● Accommodation
From cool highlands to sunny beaches and city escapes, enjoy exclusive discounts and packages created just for ITM 2025. Look out for deals catering to families, luxury seekers, youth travellers and more.
● Travel Packages
Enjoy travel packages that take the stress out of planning and offer great value. Designed to suit those seeking for adventures and relaxation. Each package brings together convenience, comfort, and authentic discovery.
● Spa, Wellness and Healthcare
In an era where self-care and mindful living continues to grow, ITM 2025 brings together a calming selection of spa, wellness and healthcare experiences. From traditional Malay treatments to modern therapies, each option is thoughtfully tailored, with gender-sensitive services available to ensure peace of mind.
● Food and Beverages
Everyone needs to eat, but during ITM 2025, every meal becomes an opportunity to explore. Enjoy a variety of halal delicacies with special promotions that make dining out even more satisfying.
● Events and Exhibitions
Level up, upskill, and link up at ITM-listed events and exhibitions throughout the month. Connect with like-minded individuals at key gatherings such as Global Halal Summit (GHaS) (16 to 18 September 2025) and the Malaysia International Halal Showcase (MIHAS) (17 to 20 September 2025). ITC signatures, the MFTG Training programmes are also open for registration to eligible industry players, alongside a variety of other activities including spa and wellness upskilling sessions and guided hiking events that combine learning, leisure, and lifestyle.
● Shopping and Retail
Retail therapy comes with extra rewards throughout the month. From necessities to well-deserved indulgence, special promotions make it the perfect time to shop for anything and everything.
● Tourism Products and Theme Parks
This is the perfect time to explore Malaysia’s many attractions, from museums and cultural landmarks to family-friendly favourites like Berjaya Times Square Theme Park and beyond.
ABOUT ISLAMIC TOURISM CENTRE
Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture (MOTAC) Malaysia, tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-Friendly Tourism and Hospitality (MFTH) services standards and recognition, and information exchange.
Malaysia was named the top country in the region in the MFTH sector by the State of the Global Islamic Economy (SGIE) Report 2025. The country also retained the top-ranked destination in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2025, a position it has defended since the launch of the Index in 2015. Malaysia was also recognised as the Top Muslim-Friendly Destination of the Year (OIC) and the Top Muslim Women-Friendly Destination of the Year in Halal in Travel Awards 2023.
In addition, ITC was named the recipient of the Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021. ITC’s signature programme, the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR), was awarded the prestigious BrandLaureate Brand of the Year Award 2024 in the category of Excellence in Islamic Tourism and Muslim-Friendly Hospitality Solutions. It is a recognition of ITC’s efforts and endeavours in formulating new strategies in developing and expanding the Islamic tourism segment in Malaysia. These recognitions are an added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.
#ITM2025 #IslamicTourismMonth #ExperienceITM2025 #DiscoverMFAR #ITMTikTokChallenge2025 #IslamicTourismCentre #MuslimFriendlyMalaysia #MalaysiaMesraMuslim #KembaraPenuhYakin
For media-related matters, please contact our representative:
Anis Rozalina Ramli : +6012 321 9137
Nadhirah Aripin : +6019 356 0530
Nurin Sufia Muazamir : +6019 8013 400
Email : comms@itc.gov.my
Follow ITC and ITM on these social platforms: Facebook : Islamic Tourism Month | Islamic Tourism Centre
Instagram : itm_itc | itc_my
TikTok : itc_my
Youtube : Islamic Tourism Centre
LinkedIn : Islamic Tourism Centre
