Rest & Rehlah

MALAYSIA IS rapidly becoming a sought-after destination for Chinese Muslim tourists, many of whom are eager to visit for cultural exchange.

The Muslim travel market is becoming one of the fastest-growing segments in global tourism, driven by a shared set of values but diverse cultural, geographical, and religious backgrounds.

The convergence of Islamic finance and Muslim-friendly tourism is paving the way for new economic opportunities and sustainable growth.

As the demand for Muslim- friendly experiences surges, destinations like Malaysia are embracing the opportunity to align themselves with the values and preferences of this growing market segment.

Tourism Datuk Manoharan Periasamy believes that food is an essential and powerful Malaysia Director-General driver of tourism. It plays a pivotal role in shaping travellers’ experiences and perceptions of a destination.

Tourism Malaysia Deputy Director-General (Promotion) Datuk Musa Yusof highlighted the slower tourism recovery in the – Asia-Pacific (APAC) region compared to the other areas. One key factor contributing to this is the delayed reopening of the Chinese market, which is crucial for tourism recovery.