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INTRODUCING MALAYSIA’S MUSLIMFRIENDLY TOURISM TO EUROPE: ITC AND MATTA LEAD FAMILIARISATION TRIP

JOHOR BAHRU, 26 NOVEMBER 2025 – The Islamic Tourism Centre (ITC), in collaboration with the Malaysian Association of Tour and Travel Agents (MATTA), successfully concluded a week-long European Representative Familiarisation (FAM) Trip, namely “A Muslim Friendly Voyage of Discovery”, designed to heighten Malaysia’s position as a preferred destination for the European Muslim travel market ahead of Visit Malaysia 2026 (VM2026) and beyond.

INTRODUCING MALAYSIA’S MUSLIMFRIENDLY TOURISM TO EUROPE: ITC AND MATTA LEAD FAMILIARISATION TRIP Read More »

ITC AND BUMITRA’S STRATEGIC CHINA OUTREACH CONVERGES CULTURE AND COMMERCE AHEAD OF VM2026

KUALA LUMPUR, 11 OCTOBER 2025: The successful “Huanying Lai Malaysia! Discovery Familiarisation Trip,” a strategic collaboration between Islamic Tourism Centre (ITC) and Bumiputera Travel and Tour Association Malaysia (BUMITRA MALAYSIA) concluded today with an engaging Appreciation Ceremony and networking dinner at the Seri Pacific Hotel.

ITC AND BUMITRA’S STRATEGIC CHINA OUTREACH CONVERGES CULTURE AND COMMERCE AHEAD OF VM2026 Read More »

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