News

Thailand—despite a Buddhist majority—is strengthening its halal industry and Muslim-friendly services. Read on to understand its tourism strategy to tap the Muslim tourist market.

The expansion of the Muslim middle class is driving a shift in global travel toward halal‑friendly services — with mainstream destinations and providers adapting meals, prayer facilities, digital tools and cultural experiences to meet traveller expectations.

The global halal economy in 2026 is expanding beyond food into sectors like travel, personal care, finance and digital commerce — driven by rising Muslim consumer demand and digital transformation.

Find out how Johor is preparing for Visit Johor Year 2026 with upgraded infrastructure, community collaboration, sustainability initiatives, year‑round events and targeted global outreach to attract Muslim travellers.

Muslim travelers are leading the shift toward purpose-driven, value-aligned travel experiences—prioritizing spirituality, culture, wellness, and sustainability.

The Islamic Tourism Centre (ITC) continues to strengthen Malaysia–India tourism cooperation and people-to-people connectivity through strategic market engagements in India, encompassing participation in the Outbound Travel Mart (OTM) 2026 in Mumbai and a Tourism Promotion Mission to Mumbai and Bengaluru from 5 to 14 February 2026.