News
20 HOTELS AND TRAVEL AGENCIES STEP UP EFFORTS TO CATER TO MUSLIM TOURISTS WITH MFAR RECOGNITION
PUTRAJAYA, 12 March 2026: The Islamic Tourism Centre (ITC) is pleased to award the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) to seventeen tourism industry players, comprising six hotels and 11 travel agencies (listed below), marking their commitment to providing services that cater to the needs of Muslim travellers.
MALAYSIA EXPANDS HALAL LEADERSHIP WITH WORLD’S FIRST MUSLIM-FRIENDLY SPA PROGRAMME
ITC and AMSPA Sign MOU in Berlin to Roll Out
New Global Spa and Wellness Guideline and Training
THAILAND BOOSTING HALAL INITIATIVES FOR TOURISM
Thailand—despite a Buddhist majority—is strengthening its halal industry and Muslim-friendly services. Read on to understand its tourism strategy to tap the Muslim tourist market.
GLOBAL MUSLIM MIDDLE CLASS TRANSFORMS TRAVEL LANDSCAPE
The expansion of the Muslim middle class is driving a shift in global travel toward halal‑friendly services — with mainstream destinations and providers adapting meals, prayer facilities, digital tools and cultural experiences to meet traveller expectations.
GOING BEYOND JUST HALAL FOOD
The global halal economy in 2026 is expanding beyond food into sectors like travel, personal care, finance and digital commerce — driven by rising Muslim consumer demand and digital transformation.
JOHOR STEPS UP EFFORTS TO ATTRACT MUSLIM TOURIST MARKET
Find out how Johor is preparing for Visit Johor Year 2026 with upgraded infrastructure, community collaboration, sustainability initiatives, year‑round events and targeted global outreach to attract Muslim travellers.
